“You want people who choose to follow because they genuinely believe in ideas, not because they're afraid to be punished if they don't. For startups, there's so much pivoting that's required that if you have a bunch of sheep, you're in bad shape.”

American popular science author and professor of organizational psychology

Adam M. Grant is an American popular science author and professor of organizational psychology at the Wharton School of the University of Pennsylvania. He is known for writing about work, motivation, and how people and organizations can improve performance and make better decisions. His writing draws on organizational psychology and is aimed at a broad audience, which has made him a familiar name in contemporary popular nonfiction.