William James Moore

“When making the problem go away is more important than solving the problem leadership begins to fail. The easy way vs. The character way.”

“Time to improve is limited. The clock is always on and doesn't care if you don't feel like it. Someone else does and they're passing you by.”

“I'm not concerned with whether you got to the top. I want to know how far you climbed. That is where the real achievement is found.”

“Put character and mental toughness before execution and you will get consistent execution.”

“The measure of your character and mental toughness is the space between what you are doing and what you could be doing”

“Never underestimate the capacity of people to choose the easy way.”