William Albert Allard

“What's really important is to simplify. The work of most photographers would be improved immensely if they could do one thing: get rid of the extraneous. If you strive for simplicity, you are more likely to reach the viewer.”

“In my photography, color and composition are inseparable. I see in color.”

“Words and pictures can work together to communicate more powerfully than either alone.”

“You've got to push yourself harder. You've got to start looking for pictures nobody else could take. You've got to take the tools you have and probe deeper.”

“What is right? Simply put, it is any assignment in which the photographer has a significant spiritual stake... spiritually driven work constitutes the core of a photographer's contribution to culture.”

“All I need is my brains, my eyes and my personality, for better or for worse.”

“I think the best pictures are often on the edges of any situation, I don't find photographing the situation nearly as interesting as photographing the edges.”