Virgil Abloh

“Graphic tees are vibes. And I think they're the basis of a lot of wardrobes, but that makes it challenging to distill what you're brand means within a T-shirt.”

“I don't have to choose between high fashion or streetwear. My brand reminds me that it doesn't have to fit in a box. It can just be in a gray area.”

“Criticism doesn't worry me.”

“I look at culture, and I see what the kids around me are wearing, and I see a particular style. I understand the space between fashion and streetwear.”

“It is an honor for me to accept the position of men's artistic director for Louis Vuitton. I find the heritage and creative integrity of the house are key inspirations and will look to reference them both while drawing parallels to modern times.”

“My first degree was in structural engineering, which is super-boring.”

“I'm always trying to prove to my 17-year-old self that I can do creative things I thought weren't possible.”

“The most important message is to let me just focus on making the most beautiful normcore clothes, but as luxurious as possible.”

“Collaboration is not a punchline... I only collaborate with the best in each category.”

“All I do all day is think of ideas and implement them. That's an industry, you know. I'm trying to make art on a commercial scale.”

“The best New Year's resolution I ever made was probably to, like, pursue fashion in the spirit that I have now.”

“For me, as I was growing up, I studied architecture, I was into music, and I always felt that there was a gap between the things that I loved and consumed and who made them and how they made them.”

“DJing is like a great tasteful art form.”

“The fashion consumer likes a high-low mix - I want to be a brand that represents that.”

“I've always had this in some ways pessimistic and in some ways realistic idea that I'm the lowest rung on the ladder.”

“The concept with Off-White is that I have no ideal target. It's more about trying to make something for everyone. And I think that's what helps make it unique. That there isn't a specific muse.”

“I'm mostly into buying art from friends. I like to keep it vague - just whatever I find intriguing.”

“I do fashion to tell a narrative.”

“I always live in multiple places. I'm never in the same city for seven days.”

“My friends and me, we're the type that don't care. We're not into fashion. That's, like, millennial spirit.”