Troy Carter

“Hip hop is a multi-billion dollar business, and it was built off an opportunity that nobody else saw because they didn't understand the culture.”

“There were a lot of stereotypes that I had to break of how people in the entertainment industry do business.”

“When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place.”

“I think overall, and this isn't specific to Spotify or any streaming service or any label... when you consider the overall value chain of the music industry and how important the songwriter is to the business - I think there needs to be another look at the value chain.”

“Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be the most equipped to understand how to use data to further an artist's career.”

“If you can't see it, you can't be it.”

“Being born in the adolescent years of hip hop helped us learn about flux. And when you're in an industry that is constantly growing, changing, maturing... you get a chance to try different things out and a chance to fail.”

“I was Jazzy Jeff's assistant.”

“I am inspired by the diversity of the entrepreneurs that come into 'Shark Tank' and the ability of the show to reach all Americans.”

“Technology has long been the driver of growth in the music business from the invention of lacquers, eight-track players, vinyl, cassettes and CDs.”