Stuart Chase

“Attitude is your acceptance of the natural laws, or your rejection of the natural laws.”

“People above the line of bare subsistence in this age, and in all earlier ages, do not use the surplus which society has given them primarily for useful purposes. They do not seek to expand their lives, to live more wisely, intelligently, understandingly, but to impress other people with the fact that they have a surplus.”

“Sanely applied advertising could remake the world.”

“The Lord prefers common looking people. That is why he made so many of them.”

“The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.”

“I find it difficult to believe that words have no meaning in themselves, hard as I try. Habits of a lifetime are not lightly thrown aside.”

“Democracy, as has been said of Christianity, has never really been tried.”

“For those who believe, no proof is necessary. For those who don't believe, no proof is possible.”