Steve Jobs

“Sometimes life hits you in the head with a brick. Don't lose faith.”

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.”

“There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘wow,’ and soon you’re cooking up all sorts of ideas.”

“First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.”

“I think the world’s a better place because Bill realized that his goal isn’t to be the richest guy in the cemetery, right?”

“It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.”

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

“The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel - one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.”

“One more thing...”

“Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.”

“It doesn't make sense to hire smart people and then tell them what to to , We hire smart people so they can tell us what to do.”

“As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.”

“Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.”

“I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.”

“הסיכון הכי גדול בחיים הוא: לא לקחת סיכון.”

“זה קשה לדמיין שחברה בשווי 2 מיליארד דולר עם יותר מ־4,300 אנשים לא יכולה להתחרות בשישה אנשים עם ג'ינסים כחולים.”

“אפל ודל הם היחידים שעושים כסף בתעשייה הזאת, הם עושים את הכסף בלהיות וול-מארט, אנחנו עושים את זה על ידי פיתוח חידושים.”

“אני רוצה עכבר ב־10$ שיכול להיות מיוצר בייצור מסיבי, כי זה הולך להיות החלק העיקרי בממשקי המחשב בעתיד.”

“אף אחד לא רוצה למות, אפילו אנשים שרוצים להגיע לגן עדן לא רוצים למות כדי להגיע לשם, ועדיין, המוות הוא היעד שכולנו חולקים, אף אחד מעולם לא הצליח לברוח ממנו וכך זה צריך להיות, מכיוון שהמוות הוא קרוב לודאי ההמצאה הטובה ביותר של החיים, הוא סוכן ההתייעלות של החיים, הוא מזיז הצידה את הישנים כדי לפנות דרך לחדשים.”

“הידיעה שאני אהיה מת בקרוב היא הכלי החשוב ביותר שנתקלתי בו מעולם כדי לעזור לי לקבל את ההחלטות הגדולות בחיים מכיוון שכמעט כל דבר – כל הציפיות החיצוניות וכל הגאווה כל הפחד ממבוכה או מכישלון – הדברים האלו פשוט נופלים בפני המוות, משאירים רק את מה שחשוב באמת.”