A biography for Saul Basshasn’t been written yet.
“Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in the trailer, you'll get bad word-of-mouth.”
“We are truly bombarded by images. To break through and be observed, let alone focused on, you have to have impact and power.”
“I've watched Spike Lee's career with interest, and he seemed to be striving for an original and moral point of view.”
“Design is thinking made visual.”
“A product is often a consumer's only window to a corporation.”
“I had felt for some time that audience involvement with a film should begin with its first frame.”
“Tampering with humanity is pretty scary.”
“When I provided the disembodied arm as the logo for 'The Man With the Golden Arm,' it was the first time an advertising-publicity campaign was based on a single symbol. Until then film companies used a variety of symbols and photographs to cover all bets. The concept of using one logo was mine and Otto Preminger's.”
“My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.”
“When a well-known creative person such as me is perceived to have created a knockoff of my own previous work, such a perception is a mortal blow to my reputation as a creative person.”
“I shattered the notion that a movie had to be advertised with realistic elements from the story.”
“To engage in downright plagiarism is disappointing. It's cynical, opportunistic and hypocritical.”