A biography for Sara Davieshasn’t been written yet.
“Both my parents ran small businesses and it undoubtedly made me the person I am today because I've only ever known them work incredibly hard.”
“For all we are a manufacturer, we've always had a lot of communication with the consumer.”
“While we might now have expanded into the U.S.A. with our California office, I'm a Coundon girl born and bred and proud that Crafter's Companion is based in the North East of England.”
“When I was younger, I used to power dress - I'd wear black and grey and suits all the time, to make it feel like I belonged.”
“I'm just like the girl next door.”
“I'm not a celebrity, but when I walk into Hobbycraft and someone comes up to me to tell me how great one of our products is, it's a bit of a surreal experience.”
“Right from growing up I always wanted to be a teacher, but my dad discouraged me.”
“In the U.K., we have a lot of independent traders, as well as the Hobbycraft chain, but the U.S. has four of five big chains, which makes crafting very accessible for people and makes it a totally different proposition.”
“I understand the highs and lows of building a global business from the ground and taking that initial product idea all the way to the market.”
“Someone suggested elocution lessons but there is no way I am changing my accent, I'm proud of my roots.”
“We work very closely with HSN's buying team, to ensure that our products and demonstrations are as exciting, educational and as inspirational as possible.”
“Having been a fan of 'Dragons' Den' since it first aired in 2005 I was absolutely delighted and proud to have the opportunity of becoming a Dragon myself.”
“I was the kid at school who wore clothes from charity shops.”
“A good 60 per cent of my time I spend travelling, mostly to the U.S., Canada and Germany.”
“The TV work is so dynamic. You are in front of the cameras, but you are also educating people and genuinely really excited about showing off your products.”
“I knew that when I grew up, I wanted to have a business.”
“That's what us northern people do don't we? Don't mince our words, just say it how it is.”
“Crafter's Companion started life as a big dream in my little university bedroom.”
“I just want the business to continue to grow and for our brand to become one of the most respected household names in craft, both in the U.K. and around the world.”
“I've been under-estimated myself quite often, and in some ways I quite enjoy it.”