A biography for Roustam Tarikohasn’t been written yet.
“Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution.”
“I had dreams about working for a big foreign company.”
“I own 100% of everything because I like to control what I do.”
“What's my expectation in the U.S.? I would like to replace Grey Goose.”
“If you do things you like to do, then your life will be easy.”
“A lot of people offered me to go public, but I have always rejected it.”
“I started like many young Russian people in the beginning of perestroika when it seemed that everything was possible.”
“My biggest entertainment in Moscow was to go to the subway and watch people. When American students visited, I watched them; I learned English from them.”
“I don't believe in public companies... I would prefer to risk my own money, make any necessary changes fast and grow as quickly as possible.”
“I always wanted to work on the consumer market; I always wanted to work with people.”