Ron Ben-Israel

“Sometimes I have a tough time getting along with myself. When I was a child, I needed a lot of attention... and I don't have a small ego. For me, appearing on a stage or presenting a cake is the same thing. You need a crowd around you to do it.”

“Martha Stewart convinced me to have a business. She sometimes takes a very personal interest, and she kept saying, 'You have to open your own business,' and gave me chances. She took my cakes on 'The Oprah Winfrey Show.' I met a lot of people through her.”

“Your best creative assets do not occur unless you do a mental shift. You have to be in a positive frame of mind because inspiration is fleeting. I walk to work for inspiration and to clear my mind.”