Ravi Subramanian

“I enjoy writing and promoting my books. I enjoy the feedback. But all this is because I don't depend on it commercially. I don't need that money. I have a career.”

“In fiction, if people like one of your books, they tend to pick up your other books as well.”

“You don't have to be a criminal to write about fraud!”

“I write about banking because it is something I'm familiar with. Also, I don't have to do much research on it.”

“With social media, one can target the audience and reach out to the segment in a very precise, cost-effective manner.”

“When you write stories linking reality to a big storyline, people relate to it better.”

“Writing with a film in mind - writing like a screenplay - is a sureshot recipe for disaster.”

“I am very adventurous with authors, but not very with genres.”

“Write something that you are comfortable with. Do not venture into something that you do not want to write about, because gradually, your discomfort with the subject will begin to show.”

“I've always wanted to write, but coming from a small-town background - I was born and brought up in Ludhiana - you think you're not the kind of literary person who will write books that will sell. There was always a kind of defensiveness in me.”

“My preferred genre of reading is crime thrillers - books by Harlan Coben, Jo Nesbo, David Baldacci, James Patterson, Ashwin Sanghi and a few others - and I write crime thrillers.”

“Most writers write from their own experiences. That is where the honesty and intensity of emotions come from.”

“I find writing to be a great stress-buster.”

“I can write in my living room with my wife and kid around.”

“I firmly believe that there is no better thriller writer than Harlan Coben.”

“I cannot write in isolation. I write with people around me.”

“Kids who read are bright.”

“The problem with most of the want-to-be authors is that they are unable to focus. Either they have no idea of where to begin, or they have hundreds of ideas and don't know which one to pick. Both scenarios leading to one result... they give up even before they start.”

“I read almost everything that comes my way.”

“In India, we don't read thrillers; we read authors.”