Pokimane

“I love the creative process of drawing inspiration, sourcing different materials, and helping an idea come to life.”

“Certain channels stream maybe five times a month, but because, like, every single stream is a show, and it's really hyped, the viewership is great. Things like that are amazing.”

“Being an online content creator is a lot like having your own company. Therefore being able to adapt and evolve is an integral part of keeping your business running.”

“On the brand front, we are here to help brands learn the landscape and add value to the community, while achieving their goals and reaching their target audience.”

“The way that I used to lead my life is like, I spent almost all of my time either streaming or working on things relating to streaming. Now I'll work if I want, and then if I want to pursue any interests, I will, and if I want to share those, I have the opportunity.”

“As I saw my career and my job becoming a larger and larger part of my life, I recognized that I had to find some way to balance it, and to kind of negate the mentally taxing side effects of streaming and always looking at my phone and, in essence, being in this constant feedback loop of comments and chats and other people's opinions of me.”

“I live my private life off-stream, okay.”

“There is a huge misconception that streaming and creating content for 12 hours straight, 7 days a week will make you successful. While that process can certainly bring in higher numbers early on, it will absolutely lead to burn out... I choose to invest in other parts of my life on both a personal level and business front as well.”

“If someone is just working constantly, and their work overtakes their life, it's hard to be in a relationship with someone like that.”

“There are just such good vibes in Canada.”

“I think I just really like the feeling of being able to impact someone's day, hopefully positively.”

“You know how in college they say, 'School, sleep, or socializing, pick two out of three?' The two that I picked were school and streaming.”

“I have a really hard time telling what other people to do, like whether to gamble on stream or do this or do that.”

“Online, I could reinvent myself and socialize how I pleased.”

“Since I know how difficult it can be to balance a passion for esports and a degree, I want to help those that are trying to do the same thing, especially if they don't end up in a position that's as lucrative as streaming.”

“I played a ton of 'League of Legends.' There weren't many people in my high school that I could game with, so I mainly played with others online.”

“I want to develop a sense of self, values, morals, and then attract an audience based off those things, as opposed to doing it almost the opposite way, where I see what the audiences are responding positively to and then pander to that.”

“I love being able to share my experience of how I got to where I am today in hopes that it will help others who are on their way.”

“I think there is a bit of a pressure to look presentable when it's time to create content, especially because it will be seen by so many people.”

“I am so pleased to be able to give back to the gaming world, which has given me so much.”