Pier Luigi Loro Piana

“The Loro Piana man is a very active one: he works hard, and when he has time off, being close to nature is important to him.”

“My brother and I became convinced that to buy and sell legally sheared vicuna hair was the only way to help the vicuna increase in numbers. If the animal becomes useful to society, people will take care of the animal; if it's not useful, they will not take care.”

“Our farmers have become family.”

“Dealing with political things, it's not for me. It makes me crazy. I want to buy, you want to sell. Please make it simple.”

“A vicuna alive is worth more than one dead. Now it is like a goldmine.”

“I never expect business to be easy.”

“Once you start compromising, once you start trying to keep cost lower, this is not luxury. Luxury is wanting the best and using the best materials with which to do that.”