Phil Crosby

“We can spend our whole lives underachieving.”

“The audience only pays attention as long as you know where you are going.”

“Eliminating what is not wanted or needed is profitable in itself.”

“Successful people breed success.”

“If anything is certain, it is that change is certain. The world we are planning for today will not exist in this form tomorrow.”

“A rule to live by: I won't use anything I can't explain in five minutes.”

“In a true zero-defects approach, there are no unimportant items.”

“Making a wrong decision is understandable. Refusing to search continually for learning is not.”

“Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric.”

“The great discoveries are usually obvious.”

“Selecting the right person for the right job is the largest part of coaching.”

“You don't have to be noisy to be effective.”

“Very few of the great leaders ever get through their careers without failing, sometimes dramatically.”

“You have to lead people gently toward what they already know is right.”

“Being convinced one knows the whole story is the surest way to fail.”

“Slowness to change usually means fear of the new.”

“Change should be a friend. It should happen by plan, not by accident.”

“Quality has to be caused, not controlled.”

“No one can remember more than three points.”