Paul Arden

“Your vision of where or who you want to be is your greatest asset.”

“If you get stuck, draw with a different pen. Change your tools; it may free your thinking.”

“Religion is a light bulb, created by man to help him to see in the dark.”

“Don't look for the next opportunity. The one you have in hand is the opportunity.”

“The world is what you think of it. So think of it differently, and your life will change.”

“Don't be afraid of silly ideas.”

“Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you go, and fix it along the way…”

“High creativity is responding to situations without critical thought.' - John Cleese”

“Risks are a measure of people. People who don't take them are trying to preserve what they have. Some risks have a future, and some people call them wrong. But being right may be like walking backwards, proving where you've been.”

“You need to aim beyond what you are capable of. You must develop a complete disregard for where your abilities end. Try to do things that you're incapable of... If you think you're incapable of running a company, make that your aim... Make your vision of where you want to be a reality. Nothing is impossible.”

“I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.”

“Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great. To many people, being nice in order to be liked is more important. There's equal merit in that, but you must not confuse being good with being liked.”

“There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.”

“Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'”

“Have you noticed how the cleverest people at school are not those who make it in life?People who are conventionally clever get jobs on their qualifications (the past), not on their desire to succeed (the future).Very simply, they get overtaken by those who continually strive to be better than they are.”

“If you think you're unable to be on the cover of Time magazine, make it your business to be there.”

“Nearly all rich an powerful people are not notably talented, educated, charming or good-looking. They become rich and powerful by wanting to be rich and powerful.”

“Knowledge comes from the past, so it's safe. It is also out of date. It's the opposite of originality... Experience is the opposite of being creative.”

“I've now discovered that if you know what you want and try hard to achieve it, everyone else will try hard, too.”

“Having too many ideas is not always a good thing.”