Norman Ralph Augustine

“All too many consultants, when asked, 'What is 2 and 2?' respond, 'What do you have in mind?'”

“A revised schedule is to business what a new season is to an athlete or a new canvas to an artist.”

“A hungry dog hunts best. A hungrier dog hunts even better.”

“The more one produces, the less one gets.”

“If a sufficient number of management layers are superimposed on top of each other, it can be assured that disaster is not left to chance.”

“Rank does not intimidate hardware. Neither does the lack of rank.”

“Decreased business base increases overhead. So does increased business base.”

“If the Earth could be made to rotate twice as fast, managers would get twice as much done. If the Earth could be made to rotate twenty times as fast, everyone else would get twice as much done since all the managers would fly off.”

“The best way to make a silk purse from a sow's ear is to begin with a silk sow. The same is true of money.”

“Software is like entropy. It is difficult to grasp, weighs nothing, and obeys the second law of thermodynamics; i.e. it always increases.”

“If stock market experts were so expert, they would be buying stock, not selling advice.”

“Bulls do not win bull fights. People do.”

“If you can afford to advertise, you don't need to.”

“One of the most feared expressions in modern times is 'The computer is down.'”

“Any task can be completed in only one-third more time than is currently estimated.”

“If today were half as good as tomorrow is supposed to be, it would probably be twice as good as yesterday was.”

“Two-thirds of the Earth's surface is covered with water. The other third is covered with auditors from headquarters.”

“There are no lazy veteran lion hunters.”

“Although most products will soon be too costly to purchase, there will be a thriving market in the sale of books on how to fix them.”

“There are many highly successful businesses in the United States. There are also many highly paid executives. The policy is not to intermingle the two.”