Maxwell Maltz

“Thus man of all creatures is more than a creature, he is also a creator. Man alone can direct his success mechanism by the use of imagination, or imaging ability.”

“We are built to conquer environment, solve problems, achieve goals, and we find no real satisfaction or happiness in life without obstacles to conquer and goals to achieve.”

“Self-improvement is the name of the game, and your primary objective is to strengthen yourself, not to destroy an opponent.”

“You make mistakes. Mistakes don't make you.”

“If you make friends with yourself you will never be alone.”

“Your most important sale in life is to sell yourself to yourself.”

“Our errors, mistakes, failures, and sometimes even our humiliations, were necessary steps in the learning process. However, they were meant to be means to an end - and not an end in themselves. When they have served their purpose, they should be forgotten. If we consciously dwell on the error, or consciously feel guilty about the error and keep berating ourselves because of it, then - unwittingly - the error or failure itself becomes the "goal" that is consciously held in imagination and memory.”

“Self-image sets the boundaries of individual accomplishment.”

“Remember you will not always win. Some days, the most resourceful individual will taste defeat. But there is, in this case, always tomorrow - after you have done your best to achieve success today.”

“Realizing that our actions, feelings and behaviour are the result of our own images and beliefs gives us the level that psychology has always needed for changing personality.”

“The most delightful surprise in life is to suddenly recognize your own worth.”

“To change a habit, make a conscious decision, then act out the new behavior.”

“Happiness is a mental habit, a mental attitude, and if it is not learned and practiced in the present it is never experienced. It cannot be made contingent upon solving some external problem. When one problem is solved, another appears to take its place. Life is a series of problems. If you are to be happy at all, you must be happy - period! Not happy "because of".”