Maverick Carter

“You can put my dad in any situation and he's going to figure it out. He's going to figure the people out and how to get along, how to make everyone comfortable.”

“You have to understand that every negotiation isn't about taking everything off the table. It's cliche, but you have to try and make sure the other side feels good and you feel good. Because in my business, when I make a deal, it just means once we're done negotiating, we have to go off and work together.”

“Since the LeBron James Family Foundation shifted its focus on education, it's been important to us to document the innovative work we're doing.”

“I love to learn about people.”

“When I first left Nike to go work with LeBron and manage him, I was really bullish about managing other athletes. I really wanted to get more athletes besides LeBron and build this big management practice. And in hindsight that was a mistake.”

“One thing about Ron Artest, he's a hooper.”

“I come from a big family where we tell big stories. All we had was the storytelling.”

“Bet on yourself and be... more than.”

“When you ask people questions about what they've done, not only do you get knowledge, but they like you because people like to be asked questions about what they've done and talk to someone who's interested in them.”

“Well, like every kid playing basketball, I dreamed of being an NBA player.”

“I'd never contemplated being in TV and film. But I love working with athletes and talent and shaping great stories.”

“In everything, we wanted to own the relationships, the business, our own companies ourselves.”

“Soccer is Europe's biggest sport and the world's biggest sport, so as we look to go into Europe, soccer is the way to do it because of the sport's size and scale, as well as its athletes who know and understand our brand.”

“There's a difference between Miami and Fort Lauderdale, Brooklyn and Queens. There's a difference.”

“I turn to people who've been successful running networks, building production companies, building music companies, and people who have done it, and I ask them about their successes. And you will see them light up and give you all the information you need.”

“The best, most creative, most authentic content and stories will win, will rise to the top.”

“Getting a reward for reaching certain sales targets is certainly attractive.”

“We look at 'Kneading Dough' as a brand that stands for athletes being empowered to have a conversation about finances, about what they're going to do post-career, what they think about when they're not competing in their sport, what they're investing in.”

“It's impossible to get to a billion dollars by endorsement deals. The biggest deals only take you so far. It's how you make money when you're asleep that's going to get you there.”

“The Heat run a first-class organization. They have one of the best organizations in all of sports.”