A biography for Marshall McLuhanhasn’t been written yet.
“Publication is a self-invasion of privacy.”
“The wheel… is an extension of the foot. The book… is an extension of the eye…Clothing, an extension of the skin…Electric circuitry, an extension of the central nervous system.”
“The car has become the carapace, the protective and aggressive shell, of urban and suburban man.”
“The new electronic independence re-creates the world in the image of a global village.”
“The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.”
“Art is anything you can get away with.”
“Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.”
“The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.”
“Affluence creates poverty.”
“There are no passengers on spaceship earth. We are all crew.”
“The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.”