Mariah Idrissi

“"It's about being true to yourself and wearing what makes you feel comfortable."”

“"If you see a Muslim woman on a billboard and you recognize the brand... it's opened so many careers for so many more women now."”

“"Initially, shooting it, I didn't think anything of it... but it was only until the campaign came out that I realized the impact."”

“"We wear hijab all year round... it shouldn't be just a tokenistic thing where it's for a specific moment."”

“"We already had this space, like a modest fashion industry of our own, but the mainstream had never recognized it as anything."”