Marco Bizzarri

“From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show.”

“Diversity and inclusion, which are the real grounds for creativity, must remain at the center of what we do.”

“Moving to one show each season will significantly help to simplify many aspects of our business. Maintaining two separate, disconnected calendars has been a result of tradition rather than practicality.”

“Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals.”

“Creativity is our North Star. This way of working and this speed, this new opening and innovation, putting everything in discussion must remain at the base of what we do.”

“We say that our world must think of and listen to consumers, and this is true, but not too much, in the sense that if you want to change and innovate, you must also think with your own head. Maybe you make choices that the market is not ready to accept but that will be accepted in 18 or 24 months.”

“Sometimes emotions are more important than rationality.”

“I am definitely a person who firmly believes in the human touch and in the importance of people.”

“India and Italy have a lot in common, especially the tradition of luxury.”

“The kind of contact that they make with the customer is what brings them back to shop. The experience, the feeling that you have in the store is what makes the difference.”

“I wanted to have a creative director crazy enough to say, 'Sure, I'll do a collection in five days.'”

“At a certain point, you have to stop reading social.”

“The minute you think, 'I have done it' or 'I know what is happening,' you will start to go down.”

“If talented people across teams, functions, and geographies share the same passion and dedication, the results can be remarkable.”

“An authentic and honest brand narrative is fundamental today; otherwise, you will simply be edited out.”

“You cannot change strategy due to a trend.”

“You always need to be curious and study.”

“Gucci has great potential worldwide. Since it's inception in 1921, the brand has had a big visibility and many followers.”

“Women, for Gucci, as you can imagine, are very important.”

“We realised that the safer creative people and craftsman feel, the better the collection they produce. If they do a better collection, my revenues grow. It is not easy to attach figures, but it is what happens.”