Malte Landwehr

“While many CMOs and growth leaders chase traffic and rankings, Malte explains why these lagging indicators tell you little about the real-time impact of your strategy.”

“If you put content on the internet, better make sure it is at least as good as the content that you can currently find on Google. Else it’s not even worth publishing it for SEO purposes.”

“If you want to be number 1, invest in an in-house SEO team. If you want to play in the top 10, a consultant/agency might be the easier solution”

“LLMs cannot have first-hand experience. But users want it. LLMs are incentivized to reference sources that provide first-hand experience.”

“Agentism has to stop. The internet needs a version of the Americans with Disabilities Act (ADA) that prevents websites from treating AI agents as second-class citizens.”

“GEO will be bigger than SEO.”

“Using Search Engines instead of LLMs is honestly crazy. When I use LLMs I want answers, not dig through a pile of written-for-SEO pages and ads, only to end up on a website that shows me a cookie banner before forcing a geo-redirect on me.”

“I think about the people who used to run phone switchboards in offices who lost their jobs to technology. Or how one day the car replaced the horse and carriage. I don't want to be a horse.”

“AI agents are people. Very smart synthetic people. Denying that is agentism.”