Lynn Jurich

“Homeowners want solar power. It's cost-effective. We invented a business model that makes it really easy for consumers to switch to solar - and that's solar-as-a-service.”

“Hire people who are smarter than you, and don't be afraid to work with them as partners. Make it clear that you plan to learn from them, not just the other way around. The right, smart, motivated people respond very well to that approach, particularly coming from a younger manager like I am.”

“Thanks to the social web, we can share and trade to use a whole universe of things we once had to buy ourselves. From cars to solar panels, people are realizing they can reap the benefits of ownership without the expense and hassle of buying.”

“As we settle into 2013, I predict this: We'll see companies that promote this shift from private ownership thrive. More people will be able to access things they simply don't need to own, and they'll save money and live better, cleaner, green lives doing it.”

“Prior to SunRun, I was headed toward a career in venture capital and then realized I wanted to apply my knowledge of finance more directly to helping change the world.”

“Rooftop solar is the first true form of competition that utilities have ever faced, and that is why they're attacking it.”

“When Netscape failed, it didn't mean the Internet was over.”

“We're leading a fundamental shift from centralized energy to distributed energy. Energy will go in that direction, just like mainframe computers went to client servers, then to the Internet. I believe in solar, and the macro trends are just too undeniable.”

“With the right infrastructure in place, home solar will be recognized publicly as affordable, easy, and smart, and every new home built in the developed world can have clean energy sources built into it.”

“For every family in liberal San Francisco that went solar with SunRun in 2010, nearly eight families in more conservative Fresno made the switch to our solar power service.”

“For me, not owning a car means I may spend a little extra time on public transportation, but I can use that time to read, catch up on work projects, and make the phone calls I couldn't get to earlier. Plus, I never waste time at the mechanics or gas station.”

“I was an investor doing well and decided to be an entrepreneur.”