Luca Cordero di Montezemolo

“Ferrari, together with my family, is the owner of my heart.”

“We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari.”

“Let's make it clear: it's Ferrari I'm interested in. Drivers, we've had a lot, some very good, some great, but drivers come and go, while Ferrari remains.”

“As far as Alfa is concerned, everything is possible; the brand is extremely sporty and connected to Ferrari since the early days of motorsports.”

“I don't believe in the electric cars, but I strongly believe in hybrids.”

“'LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability. And this has been the first Ferrari totally designed in our design center.”

“I speak for all Italian industry that India is number one priority for us.”

“I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.”

“Formula 1 will always have high and strong investment. Who can't make these investments will race in other series.”

“I am a person that when I go in the street, everybody knows me and goes: 'Oh, you are entering politics.' I want to do something positive for the future. It doesn't mean to become a leader of a party.”

“Nobody in Formula One has won so many titles, so many races as I did. So Ferrari for me is crucial; it is more than important.”

“We at Ferrari are a small, dynamic company, and we show what Italy can do.”

“I'm a full-of-contradictions kind of guy.”

“A Fiat Panda, it's the best car in the world.”

“Italy is famous for fashion, food, Ferrari, and furniture - furniture was a segment where the companies in the high end are all small.”

“Ferrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage.”

“Formula 1 has to be more and more also a laboratory, a centre of advanced research for innovative technologies for tomorrow's cars. The KERS is very important in this context, and Ferrari as a manufacturer had, and has, extraordinary support in Formula 1.”

“We do not invest in advertising... So racing is the best advertising for Ferrari.”

“I think China represents huge opportunities for Europe.”

“Sonia Gandhi and her husband have always been persons I look at with a lot of respect. Of course, one of the reasons we look at India with a lot of sympathy and enthusiasm is Sonia Gandhi. Now she is Indian, not Italian, but she will always represent a myth for Italians.”