Lisa Su

“Clarity of communication is important.”

“My view of AMD is that we have a tremendous set of technology assets, people, capability, customer relationships. We're not going to define ourselves in somebody else's shadow.”

“My parents were typical Asian parents, and they do, like all parents, want their children to be successful. They really encouraged my brother and I to study math and science, and that's what we did as kids.”

“What we're really trying to do is have heterogeneous systems really become the foundation of our computing going forward. And that's the idea that you make every processor and every accelerator a peer processor.”

“Yes, our competition may have significantly more engineers or significantly more R&D investment. On the other hand, we have significantly more freedom. We have the freedom to innovate.”

“I spent 15 years at IBM, then five years at Freescale Semiconductor.”

“Do we care about gaming? We absolutely care.”

“If I sound like a technology geek, that's probably because I am. But I also love running good businesses.”

“I have extremely high standards.”

“I like the PC market. It's a big market, but it's a very volatile market as well.”

“Diversifying the business is definitely a good thing.”

“I am grateful for the continued opportunity to take risks and learn from my mistakes as we at AMD strive to use technology to help solve some of the world's toughest challenges.”

“My philosophy is, I can't make every product that can possibly use a high-performance CPU and graphics. Why shouldn't I enable others, in a positive fashion, to leverage AMD IP in more places?”

“My dad was a mathematician and worked for New York City as a statistician. My mom was an accountant and eventually started her own business in her mid-40s. She linked manufacturers in Taiwan to companies in the United States that needed those types of products.”

“Run toward the hardest problems. This approach has helped me to learn a tremendous amount from both success and failure.”

“Market share is key.”

“There are positives and negatives to publicly traded and private companies.”

“As we looked at the server market, we know very well that the data-center market takes time to ramp with any new product.”

“Everyone in the semiconductor industry, everyone in the technology industry, would benefit from more diversity in the business.”

“I went to school at MIT with a whole bunch of engineers. And then I started work one day and asked myself, 'Why do all of these MIT Ph.D.s work for Harvard M.B.A.s?' Why should it be like that? I was one of those engineers who thought, 'Why are these people making those dumb decisions?' So it's fun to be the person making them.”