Lapo Elkann

“Tailor Made will help Ferrari's clients tailor their cars in a very personal, specific way. It's a bespoke service, like visiting Huntsman or Anderson & Sheppard or whoever your favourite Savile Row tailor is.”

“I have the Italian flag embroidered onto all my dress-shirt cuffs. I am very proud to be Italian.”

“'Made in Italy' is from the tycoons of the '80s, not me. It is people who represent an Italy which I don't belong to and I don't feel a part of.”

“I have many weaknesses, but I have one strength. When I do something, I do it 300 percent. I'm not a middle man.”

“I'm a freestyle creative entrepreneur. Not a businessman. I like to create ventures in which creativity stands at the centre.”

“The value of 'Made in Italy' must necessarily be up-to-date. This is the philosophy that Italia Independent has embraced. We decided from the outset to do away with stereotypes and attune ourselves to the extreme pace, to the incessant metamorphoses of the globalized world.”

“I love Italy and I say I am from Italy wherever I go.”

“If you stop for lunch elsewhere in the world, you tend to eat a sandwich, and a bad one. Italy is unique for the style of life. I think everyone envies it a bit.”

“I like listening to music and driving. How do you say... It's the only way I can 'chillax.'”

“I'd say Juventus has a story as legendary as the Yankees.”

“My office in Milan is in an old factory. I have all my companies here, including Italia Independent and Independent Ideas.”

“The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but it's more than that. It's a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol.”

“My company Independent Ideas worked with Gucci on a special edition Fiat 500.”

“I need to make things mine. It annoys me to buy something that is imposed on me. When I have a suit made, I go to the Sicilian tailor Alessandro Martorana in Turin. I like shorter jacket sleeves and often fold the cuffs up. It's more modern that way.”

“I am Jewish, Italian, American, Catholic.”

“London is the financial capital of Europe, a great platform to America and Asia. I love the fact that in British culture you can be whoever you want, and people don't even look at you. I don't feel that in Paris or Milan.”

“Fashion is something which is non-lasting; it's ephemeral.”

“I've missed a lot of trains in my life, and another one always comes.”

“In America, if you succeed, you don't have to apologize. In Italy, success is envied, and envy is the worst, worst, worst thing in the world. It's easy for me to say because I have had more than many others, but at the end of the day, I have never envied anyone. I wish to no one that they waste their time envying anyone else.”

“I am in love with cars; I love anything that moves.”