Kevin Systrom

“I do believe that Instagram has put a stake in the ground and we're growing more quickly than anyone. Is there something in there we could do to make it a multi-billion dollar business? I think we can figure out something along the way.”

“On average, people miss about 70 percent of the posts in their 'Instagram' feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible.”

“When you're introducing a mobile app, you look around and say, 'We could be doing 15 different things, but how do we communicate to someone why they would want to download and even sign up for this thing?'”

“'Instagram' is great if you want to share photos, but you're not that technical. Or, if you're not interested in sharing publicly, 'Instagram' becomes a place where you can not only consume photos and videos from musicians, or whoever, but send them directly to your friends.”

“'Instagram' Direct is a really interesting feature because it's grown significantly since we launched it. People continue to use it to communicate more privately.”

“I don't think you should ever start a business and move in a direction where you can't see it becoming a business.”

“There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed.”

“I run a business and go all over the world doing things for that business, things that are fairly orthogonal. But my job is to run my company, not to be the best Instagrammer. I'll let other people be awesome at it.”

“Traditional businesses can say, 'We're going to sell widgets to people, and it will make X amount of profit.' But new business models are hard.”

“Videos are a very difficult medium to be good at and also a difficult medium to consume quickly.”

“There are fun parts of running a startup and not so fun parts, and Facebook handles the not so fun parts, like infrastructure, spam, sales. The real questions are, how big can 'Instagram' get? Is it 400 million, or bigger? Can it be a viable business if it is that big? These are at the top of the list for everyone in Silicon Valley.”

“Just so everyone knows, we're not a photo-sharing company. I don't see photos on 'Instagram' as art. They're much more about communication.”

“When you open up 'Instagram,' you need to know that you're seeing the real Tony Hawk, the real Taylor Swift, the real Burberry.”

“If you focus on producing a great experience for anyone, that's how you get big.”

“Really, we're just taking people and shifting them from taking photos anyway to taking them on 'Instagram'.”

“It is cool to see that the fashion world has really taken to 'Instagram,' but, again, it is one of the many examples of many communities, whether you are a chef, a skateboarder, a surfer, a skier.”

“In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.”

“גדלתי בתור Photo nut (חובב צילום). בכל חג המולד הייתי מקבל מצלמה חדשה. זה חלק עצום מהחיים שלי.”

“תמיד הייתה לי תשוקה לטכנולוגיה, צילום, סטארטאפים וחיבור בין אנשים. חיבור ההיבטים הללו גרם לי להצליח.”

“בעבר, אנשים הסתכלו על תמונות כתיעוד של זיכרון. ההתמקדות הייתה בזמן עבר. עם אינסטגרם, ההתמקדות היא בזמן הווה.”