Keith Belling

“I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste good - if it doesn't taste good, it isn't a snack.”

“Like a lot of snackers, I recognized that snacking is an indulgence and is all about taste.”

“I answer every single e-mail that comes in myself.”

“We just wanted to do a chip that tasted great, but wasn't bad for you.”