Kat Von D

“I already know what it's like to make life choices that are not the same as the majority.”

“If I want to do a smoky eye, I tend to focus more on the eyeshadow versus the eyeliner to avoid looking like a Duran Duran album cover. And if I do a smoky eye, I'll probably do a nude lipstick. I tend to fluctuate between reds and nudes.”

“You can tell my mood by my makeup. When I'm depressed, it's really dark. Then I'll do super-dumb happy makeup. Like, I'll do one eye electric blue and one smoky brown, and you won't even figure it out until you're talking to me - then you're like, 'Whoa!'”

“The funny thing is that I've known since I was 7 years old that I was never going to have kids. I always imagined myself as this worldly, traveling gypsy lady.”

“Selling a lifestyle - whether it's a brand or an Instagram post - which teaches not just girls but people that your value is defined by what you look like is the most appalling thing that I could think of, especially as a woman.”

“My nighttime look is exactly like my daytime look - like I'm going to a super fancy funeral. I guess it would be considered extreme to most people, but I like it that way. The idea of conventional beauty isn't attractive to me... that's why, when I was growing up, I felt kind of torn about makeup.”

“I like dramatic and crazy, weird, ridiculous eyebrows but I know the majority of people don't do their brows like me.”

“For 'Brow Struck', I really wanted it to be able to create natural-looking brows. So we found this really innovative formula that has a very specific type of shimmer that has a reflectiveness to it. Eyebrows are not naturally matte, so the point of this formula is to really mirror that.”

“I knew the minute we announced our pregnancy that we would be bombarded with unsolicited advice. Some good and some questionable - unsolicited none the less.”

“I think a lot of women want to be, like... 'I'm cool with stretch marks and my body changing.' To be honest, I thought I'd be a lot cooler with it, but I'm struggling with my weight gain. I know I'm healthy... but I was expecting to not be as affected by it... I'm self-conscious.”

“You don't have to get married and have a family, like a lot of women try, to live the American Dream. There's nothing wrong if you're in your 40s and don't have kids and are president of your own company.”

“I love Better Than Sex Mascara, and Shadow Insurance Eye Primer is superawesome.”

“We have been reformulating anything that had carmine in the past, and if we can't reformulate, we just throw them out. I can live without a purple eye shadow. It's fine.”

“I never let people see me without makeup. And it's not an insecurity thing. The perk of being a girl is being able to wear makeup and dress up. It's another artistic outlet. And the 45 minutes it takes me to get ready... is very therapeutic for me. It's hard to start my day without that.”

“Music has influenced everything from my tattooing to how I talk to how I walk, I guess. I was classically trained in piano since I was 6. Then in my teens, my older sister introduced me to Metallica. It was all over. I had a mohawk soon after that.”

“There is no point in developing anything at the cost of exploiting and abusing animals. Not only is it important for me to create a 100% cruelty-free brand but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.”

“I look up to people not necessarily based on what they look like. For example, Edith Piaf is somebody I think is a beauty hero even though she was definitely considered to not be beautiful. It was just her charisma and stage presence, and to me, that really defines beauty.”

“I'm a stickler when it comes to every aspect of my line. My development team probably hates working with me sometimes... but in a good way. I think that I push them to a certain degree to create something that's going to withstand the test of time.”

“I have my go-to products. It's hard not to come off very self-promoting, but the truth is, I don't make any product that I don't personally wear. In terms of things I can't live without, my Lock-It Foundation and my Featherweight Primer set the groundwork for my makeup.”

“The idea of bringing color into the Super Brow collection was really inspired by seeing all our fans and followers posting colorful eyebrow pictures using our liquid lipsticks. I think that's really cool because you know, the formula, although it's not designed for the eye, it can work on an eyebrow.”