Joyce Ababio

“Customers do not call me on my personal line. Everything business is done at work so that it doesn’t come home. So the weekend is spent with my children. So I advise mothers to find a structure in their lives that they will use to be able to run their businesses as well as manage the children at home.”

“I say they should stay focused, committed and dedicated in their thoughts and their minds and the direction they are going.”

“I feel like what I’m doing is a calling so I think I have arrived at what I was supposed to do in the first place and I’ve always followed it so I don’t have regrets in anything that I have done. I always knew fashion was an area I was going to venture into.”

“I wanted to change the way Kente was kept and used. I believed that you could actually cut Kente and use it to do almost everything.”

“In the past, mothers would lock it up in a trunk and have it is passed from generation to generation. We didn’t get to wear it unless it was some amazing occasion.”

“To sew is one thing but one needs to understand the business end of it. It is necessary that people come to see that talent can only take you so far, the ability to apply proper business principles will define many who will make it in the industry and those who, unfortunately, will sink.”

“They must learn to set goals for themselves and work towards achieving such goals”

“My vision in the next few years is to own different shops in different parts of Africa, Europe and the US, expand my production line and invest in men’s clothes”

“I am a disciplined, principled, and determined woman. I always set goals for myself and make sure I achieve them. This explains why I have been able to manage her time successfully and played my role as a wife, a mother, a teacher and a shop owner.”

“we need to enhance creativity in the schools.It is very important for our country. It’s my hope to be at some point and some level with design. I added entrepreneurship because after school the designer becomes business people in our own area.”