Jonita Gandhi

“I always knew I wanted to be a singer, but to establish a firm backup plan, it was important for me to first complete my education.”

“Even though I have a degree in business administration, deep down I wanted to be a singer.”

“I always knew music is my passion.”

“For me, music transcends all of those boxes that we tend to put it in.”

“As a creator on digital platforms, you are your own director, producer and writer. It is a lot of work and responsibility.”

“Music industry isn't an equal space. But I do think that there are improvements being made. You're definitely seeing more women in the industry, but there's a lot of room for growth.”

“Growing up, I always had Indian music playing around the house.”

“It's always helpful to have a unique voice like a USP because there's so much competition.”

“I've been singing since I was very young.”

“I got noticed back in the day because hardly anybody else was consistently making covers.”

“Music will always have an audience, no matter how many artists there are.”

“It all depends on what your goals in life are, and I always strive for excellence.”

“People now are using social media to showcase their talent.”

“Under the umbrella of commercial music, there is music which majority of people remember. Then there are songs which only musicians can connect with more, or people who are well versed and technically sound.”

“I find it interesting when different styles of music are fused together effortlessly to create something new and wonderful.”

“The digital space is booming, and people are finally realising its importance. It is an effective medium for emerging talent, allowing musicians to connect directly with the audience.”

“I don't want to have a label. I just want to do everything. My music, my voice, my talent, my vision, it transcends all of those boxes. That's why I try my best to try any language, I try to think in all the different genres, and I try to collaborate with people from around the world and different parts of India.”

“People would assume I can't sing without listening to me at all and think that I wouldn't be able to do it.”

“If all you want is to get views, there are a lot of ways. But then, you may not get respect from your peers.”

“I am really happy and proud to be part of 'Raunaq.' Working on the album was especially meaningful because I got to be involved with the songs as they evolved from lyric-less tunes to final products.”