Jona Weinhofen

“I found for me personally the easiest way to think about things [in the transition to veganism] was to not actually think about the products I was boycotting as food, but for what they actually were—for instance, the flesh of an animal or the embryo of a chicken.”

“Around the time I was first getting into hardcore/metal/punk and going to shows, I had a lot of friends who were vegan and vegetarian and after having a few conversations with them regarding the subject I realised I'd never really thought about things the way they did. I was never pressured into anything and I found myself doing my own research on the subject matter and after finding some cold hard facts about the meat and dairy industry which disturbed me deeply, I made the decision to go veg and then a year later vegan and I've now been vegan for eleven years with no problems whatsoever.”