John Capecci and Timothy Cage

“You may have come to advocacy on your own, it may be part of your job or you may have been asked to “put a face” on a campaign by serving as its spokesperson. You may be acting as a lone crusader or as part of a larger advocacy effort. Either way, you share an objective with all other advocates: to have your story move audiences from apathy to empathy to action.”

“You don’t need to be a poet, a performer, a writer, or a journalist to tell your story powerfully. You do, however, need to elevate your language in ways that will bring your story to life clearly and imaginatively for others.”