A biography for Jochen Zeitzhasn’t been written yet.
“We should eat less meat - all of us - and we should use less leather. I mean, that's reality.”
“It may sound crazy, but maybe there's an economic way of producing a leather-like product in the laboratory.”
“If we look at pricing holistically, we'll create a more solid business.”
“Let's recreate the equivalent of the Met Ball in Europe and, rather than for the museum, give the money to environmental causes.”
“Fashion is a logical place to start to raise awareness for sustainable causes.”
“Everything is interconnected. The moment you take philosophy, psychology, religion and business and look at the underlying commonalities, that's when you start looking at business in a different way.”
“Puma is a brand deeply rooted in sporting lifestyle.”
“Resources are being destroyed, and if you don't have resources, you can't do business.”
“Puma was all about function and not at all about design. The founder of the company always believed functionality and performance were the only ingredients that could make Puma successful and design never mattered.”
“The B Team can catalyse initiatives.”
“When I became CEO, I just didn't think about my age too much. I'm sure many people did think that my age mattered, but I didn't. That was probably because of my age.”
“The company was ready to close its doors; there was real financial distress. But on the other side, there was high brand awareness, but that was negative because Puma was perceived as low-priced. It had lost its cachet. It was a well-known brand without a presence.”
“We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality.”
“I think South Africa has shown it can host such a big event as the World Cup, so why not hold the Olympics at some point in Africa? Maybe not just in one country but in a host of countries.”
“I'm building Segera to promote a different way of doing tourism.”
“Sustainability is no longer about doing less harm. It's about doing more good.”
“I call upon governments to start supporting companies to use more sustainable materials in their products instead of continuing with antiquated incentives, such as import duties on synthetic materials that are in principle much higher compared with those placed on leather goods regardless of the environmental footprint.”
“We allow people to be creative. We set a direction, we set the vision, we set the strategy, but within that framework, we allow our people to be as creative as they want to be.”
“Some of the greatest stars in the history of football have been under contract with Puma.”
“When it came to the discussion about would Harley do an electric bike, I said, 'Absolutely - this is a no-brainer.' Let's define the sound of the future.”