Jimmy John Liautaud

“I was at this fancy school, and I felt out of place, so I rebelled.”

“God bless the U.S. court system.”

“When I see kids who naturally get A's and who naturally score high on tests and the teachers naturally like them because they require the least amount of management - when they come out into the real world, I find they're very poor at getting through obstacles. And life is about solving obstacles.”

“Government intervention only hurts; it doesn't help.”

“I've always liked food - a lot.”

“Customer loyalty comes from consistent experience. They learn to count on you.”

“My airplanes are necessary machines, as necessary to this business as our meat slicers.”

“I was absolutely blessed. And I'm really fortunate that my parents were there for me. And I hope that I can give back to society the way they have and the way - I just - I was very fortunate.”

“I loved the taste and smell of Chicago hot dogs.”

“If you're going to do a job, do it right. If you're going to throw a birthday party, make it amazing. If you're going to do anything, do it awesome.”

“It's so difficult to make the money we produce at Jimmy John's.”

“I don't think my wheelhouse is comfortable in Wall Street. My wheelhouse is small-town America.”

“You have to live in reality: not in what might happen but what is happening.”

“Could we grow faster? Yes. But I don't want to be the biggest. I want to be the best at what I do.”

“We have more franchisees that want to pay us money than we have locations to go into.”

“We're not going to be the fastest-growing or the biggest. I think there's plenty of room for a little old sandwich shop like ours.”

“I changed the rules for allowing people to buy into my system as a franchisee. I explained in detail how tough running a Jimmy John's can be. I explained the long hours, the unforgiving weather, the late nights, the weekends, and all of the sacrifices that go along with the industry. I made it tough for people to get into the system.”

“As soon as I go to Wall Street, my customer - all of a sudden, I'm working for people that don't know me. They don't know how much I love what I do.”

“NASCAR is Freaky Fast, just like Jimmy John's.”

“I think my service is better than my food... I focus so much on the service.”