Jessica Minh Anh

“This particular moment in history (having fashion show catwalk onboard LNG-powered cruise ship Costa Toscana) provides an opportunity for a sustainable 'restart' of our society. Costa Toscana (cruise ship) aligns perfectly with my mission of highlighting sustainability in a visually attractive way. It runs on liquefied natural gas, one of the most advanced technologies to reduce emissions right now. It represents a breakthrough in the travel industry. I am honored to celebrate the resurgence of business and style on such a unique ship.”

“People thought I was crazy (for having fashion show in various unusual places). To me, the more challenging a project, the more fun it is. What is the one place that people won't be able to do a show at? I choose that one.”

“Since shipping and logistics are such a critical part of the fashion industry, it is important to highlight the option of green logistics solutions, which help minimize environmental damages and reduce transport-related emissions.”

“I think there are so many different ways to communicate sustainability, and our way is to look at it from a more creative perspective.”

“I believe fashion shows should be more than just being visually attractive. They should convey a meaningful message or a call for a better future. We are living in a special time when sustainable practices must be implemented to protect our future and the future of the younger generation. There are different ways to stimulate global mindsets toward green living - I chose the creative approach. And it's helped me promote everything from solar power, hydro power and wind power to recycling, upcycling, and now the sustainable supply chain, which is a big part of the fashion industry.”

“I personally don't carry a lot of equipment (when traveling to do fashion show catwalk), but I do travel with my makeup artists, hairstylists and photographers who have the coolest advanced gadgets. In our latest trip to the Maldives, my hairstylist prepared wired hair structures for my looks which resulted in a bit of a surprise at the airport scanning counter.”

“I wanted to highlight the importance of sustainability through artistic and cinematic captures.”

“I always value quality over quantity and keep a few very trustworthy friends and mentors who I share all my ups and downs with while on the go.”

“I believe the most exquisite (fashion) designs should be showcased at the best locations. I constantly search for the most unique venues that will amaze the world.”

“I believe the most outstanding designs should be showcased at the best of locations, using the most creative catwalk concepts. It's a challenging process, but very rewarding.”

“You do not have to be privileged to find your place in the world.”

“Location is the key of my (fashion) shows.”