Jeff Davidson

“A study at Cornell University found that low-level noise both lowered job motivation and increased stress levels. It appears as well that an open-office type of environment can contribute to musculoskeletal problems such as a stiff back or tense neck and even heart disease due to increased levels of epinephrine, a stress hormone.”

“Your everyday supermarket now carries roughly 40,000 items - twice as many as a decade ago. There are so many products, so many brands and sub-species of those brands, that no consumer is safe from the bombardment of choice overload.A huge variety of product offering doesn't aid consumers. It is insanity. From the vast array of athletic shoes to bagels to portable CD players to bottled water, there quickly becomes a point at which mega-choices, like mega-information, do not serve the consumer; they abuse him.”