Jeanne Damas

“Fashion icons that are famous in Paris, it's Charlotte Gainsbourg or even me on the Internet, but we wear the same clothes every day - a white t-shirt with jeans - so why are we fashion icons?”

“I dress to feel comfortable and beautiful, not to be fashionable.”

“I absolutely always buy in a bigger size. This is true for coats and also sweaters - I always take a bigger size because I think it looks far more chic if it's loose-fitted rather than tight.”

“L.A. girls always have perfect hair and makeup in every situation.”

“I wanted to create Rouje to bring together my talented friends - photographers, stylists, graphic designers - in a project to create my universe and perfect dressing. I did not want to call the brand my name, because I have other projects, and this brand is the result of the work of several people and not just me.”

“For Parisian women, it's not about looks; it's not about style - for me, it's more about this beautiful city, culture, and lifestyle. It's more about attitude - style it your own way.”

“I love working with silk because I loved it paired with jeans: it has a vintage feel; it's easy for dinners out.”

“I am the face of my friend Yasmine Eslami's lingerie brand, so I have an entire collection of her lingerie.”

“Rouje is for a feminine woman who likes to look beautiful and be comfortable in her clothes, too. Simple pieces: feminine with a '70s touch.”

“I was born in Paris. I grew up here, and I still live here, and I will forever, I think.”

“I love watching other women when I'm sitting at a cafe.”

“A trick for looking taller is to wear a top and pants in the same color family - and to hide heels underneath the pants!”

“Don't be afraid to remove your shoes if you are dancing late at night.”

“I think French women tend to keep it simple. I'd say try the less-is-more approach, which is not always easy to get right.”

“I like to take my time, and Parisians love to take their time - sleeping in, enjoying sunlit terraces, having long dinners.”