James Jebbia

“Fashion people are picky.”

“We were making clothes for that New York skater, who is a picky kind of person with good taste He may look scruffy to the outside world, but he's very sharp in the way he dresses.”

“I know what Stone Island means to a lot of people in England and Europe.”

“Our business is as good as any high-end designer. We do good because we make good things.”

“I don't wish for anybody to go out of business, but I think there are far too many things in New York that really shouldn't be here.”

“I'm not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris is going to harm our brand, then we can't really be that strong of a brand.”

“Ever since September 11, I've been quite conservative in what we've ordered. We've never really been supply-demand anyway.”

“For us, the reason that our quality has been high, and I feel that our pricing has been reasonable, is because we don't wholesale.”

“Ralph Lauren... Ralph is somebody that doesn't change with trends and has just kept it up and gotten better and better. That's what we aspire to, without getting boring.”

“Oftentimes you'll see pictures from fashion shows and all the models outside the show in their real clothes are wearing brands like Supreme.”

“When we opened in Paris, we opened in the Marais. And when we opened in London, it was in Soho. These aren't, like, edgy places. These are places where people - and young people - hang out.”

“I'm influenced a lot by Chanel and by what Karl Lagerfeld has done.”

“We don't want people to think of Supreme as this hard-to-get, exclusive brand. We're a brand of the people.”

“Supreme wasn't meant to be a brand... It's a good name, but it's a difficult one to trademark.”

“I don't want to dumb anything down, and I think people appreciate that. Even if it's not their cup of tea.”

“It really doesn't matter what you've done in the past. We just don't rest on our laurels.”

“We just want to grow at a reasonable pace. Supreme hasn't changed for 20 years, and that feels very simple to me.”

“My approach has always been to make things we were proud of.”

“When I do read something about a designer it doesn't alter my thoughts about their collection when I see it in person.”

“I came over here with $100; it was 1983 and I just ended up staying. New York at that time was very inexpensive and it was very easy to get a job. We lived on Staten Island and you could get cheap rent. It was a good time to be in New York.”