Helena Norberg-Hodge

“At a deep psychological level, convincing young people that they will get the respect, admiration, love that they are looking for through consumerism is a manipulation of a deep human instinct to want to belong.”

“One of the best ways of reducing both CO2 emissions and poverty in the South would be to strengthen the existing, decentralised demographic pattern by keeping villages and small towns alive. This would allow communities to maintain social cohesion and a closer contact with the land.”

“As signs of climate instability increase, radical and rapid action is becoming ever more urgent.”

“Happiness, as a word, has become sort of equated with these smiling images on television, selling some nice cream or food product or something. It's seen a bit as being a stupid consumer.”

“There's often a discussion about, 'Well, how do we know what happiness is? Is it real?' I've always argued that all of us know that there's a huge difference between how we feel when we feel happy and when we don't feel happy.”

“I think we should focus more, rather than less, on mobilising the middle classes. They often have a bit of time and money to contribute to change.”

“Even in America, people have said again and again that they would be willing to sacrifice for a cleaner environment.”

“What motivates me is the conviction that our problems are mainly a consequence of a lack of holistic understanding of the man-made system in which we are entwined.”