Griff

“I didn't like talking about my music in school, so I was trying to keep it very undercover. I don't know if it's just the pessimist in me, but I think I knew that just because you sign a deal, it doesn't mean anything. The work begins at that point.”

“The best thing about festivals is you can watch music live and really feel something, so I really hope that people feel that connection.”

“I do think I'm very in the detail of everything, maybe to my own detriment.”

“I think the bubble braid became a really useful thing, just firstly, for people to be able to recognize me, and also to turn up to set and know exactly what my hair's going to look like. It's just one less thing to think about. And especially with having Afro hair, it was just a protective hairstyle that worked.”

“If you're a girl and you're musical, you're automatically the product.”

“When you're young and haven't experienced love yet, Taylor's lyrics are so wonderfully heart-breaking and dramatic, so much fun.”

“I'm not really sure record labels know what they're doing. No one knows what they're doing. It's kind of amazing because it's made music a little bit more democratic. But it also is really frustrating because everyone is revolving around an algorithm that no one knows how it works.”

“I love pre-loved shopping and gifting because it makes luxury purchases more accessible.”

“I don't have trouble being brutally honest with my lyrics.”

“It would be so easy to just throw on a crop top and dance and do and look like all the other stuff that's out there. I've been really intentional about trying to make it feel different and editorial.”

“Having a Chinese mum and Jamaican dad, creative jobs are not particularly at the forefront.”

“I try to gift sustainably - if I'm buying a luxury item, I want it to be something the recipient will love for many years.”

“You usually start off doing very intimate gigs and then work your way up around the scene. And then, suddenly, I was in these big stadiums and arenas. It's such a weird industry on so many levels, that imposter syndrome follows you everywhere.”

“I want to be the sort of artist that uplifts people.”

“Growing up in a very middle-class, tiny, white village, where there's not much to do - and also when you grow up with resourceful working-class parents, and you see how resourceful they can be - I think that passes itself down, in a way.”

“I kept releasing music and didn't know if anyone was listening and then I got a Brit Award, which is crazy.”

“I was being offered publishing deals, but also record deals.”

“Often when you're heartbroken, it does feel like you've got emotional vertigo.”

“Pop was always associated with a lot of fake, music-industry, churned-out stuff.”

“I grew up in a very white middle-class area, and obviously I'm not that.”