Ginni Rometty

“I think, particularly in our tech industry, this is an industry that has violent innovation and then commoditization, and it's a cycle of innovation/commoditization.”

“If you're clear on what you believe, you have a great foundation to go make a market.”

“Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence.”

“I learned to always take on things I'd never done before.”

“I am very practical.”

“I believe that the idea of strategic beliefs may be more important than strategic planning when thinking about how you keep the long view.”

“Don't let others define you. You define yourself.”

“Some people make their choice on size. I happen to not be a believer in that. I've often said, especially in an industry that's clamoring for growth, if I wanted size, I wouldn't have divested $8 billion of businesses.”

“I think, given who the IBM target company is, I feel our purpose is to be essential to our clients.”

“This idea of 'New Collar' says for the jobs of the future here, there are many in technology that can be done without a four-year college degree and, therefore, 'New Collar' not 'Blue Collar,' 'White Collar.' It's 'New Collar.'”

“If it's digital, it will be cognitive. If you think that, you're going to change the way you run a business.”

“I don't think anybody's just B2B or B2C anymore. You are B2I - business to individual.”

“As I say to our own team: 'Never protect your past, never define yourself by a single product, and always continue to steward for the long-term. Keep moving towards the future.'”

“Don't protect your past. Don't protect your products.”

“To me, I learned along the way, you know, culture is behavior. That's all it is; culture is people's behaviors.”

“Whatever business you're in - it doesn't matter - it's going to commoditize over time. It's going to devalue. You've got to keep moving it to a higher value.”

“Every part of your business will change based on what I consider predictive analytics of the future.”

“IBM's long-standing mantra is 'Think.' What has always made IBM a fascinating and compelling place for me, is the passion of the company, and its people, to apply technology and scientific thinking to major societal issues.”

“India... what a big part you play in this story for IBM and for the world.”

“I've made lots of mistakes. Probably the worst one - I would say they tie. It's either when I didn't move fast enough on something, or I didn't take a big enough risk.”