A biography for George Loishasn’t been written yet.
“You don't create a magazine for your readers. You don't take a poll, you know, like the politicians do, and find out what they're thinking and what they want... You're supposed to be telling people what the hell you think is exciting and dynamic and thought-provoking, and do it - and do it your way.”
“If you work with convictions, people have got to listen to you.”
“Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor.”
“The producers of 'Mad Men,' you know, think I hate their show, which is true.”
“What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution.”
“Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.”
“Doyle Dane Bernbach was a great, great agency when I got there. There was an arrogance that everyone had, but it was a closed club. I was a guy who worked a little differently. Edgier. More punch-in-the-mouth.”
“In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.”
“What Apple did for technology is brilliant, but they didn't do nothin' for our economy.”
“I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.”
“When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.”
“Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.”
“These days, no celebrity on a magazine cover, including Brad Pitt, Oprah Winfrey, Julia Roberts, or Leonardo DiCaprio, could possibly match the visual punch of Alfred E. Neuman, the gap-toothed, grinning boy, goofily peeking out at us on the newsstand.”
“My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act.”