“Sure, it may be a little misleading, but who cares? What is truth anyway? Really, who cares about actuality? You and I, we are in the business of perception, of catching eyes, and shaping minds. We tell people what to think before they can decide what to think for themselves. People are vile animals, just like pigs. There is no such thing as ethics. Ha! There is nothing wrong with a Machiavellian trick. People don’t know what they want. That is why they need people like you to lead them. And they will follow you, like a dog following its master. It is quite simple really. The only thing is, you can’t allow them to make up their own mind. You’ve gotta make it up for them. And, like I said, they will follow you. We humans are programmed—maybe genetically, maybe by some predestination—to seek a leader and follow him with unquestioning devotion. It is easier than thinking for ourselves.”