E. Joseph Cossman

“Your goals should be to have the system work for you instead of your working for the system! Be the hammer - not the nail!”

“A lot of magic happens when you put out a publicity release. I have launched many products with the money I got back from my publicity release.”

“The best way to remember your wife's birthday is to forget it once.”

“Do not quit! Hundreds of times I have watched people throw in the towel at the one-yard line while someone else comes along and makes a fortune by just going that extra yard.”

“I believe the classified section of a newspaper - especially the 'Business Opportunities' column - can tell you more about your city 'business-wise' than any other publication.”