Druski

“A smart thing you can do is try to build your own IP and try to build your own business around you”

“I hope others will follow that same process and know that if you are getting money from these companies, don’t just think that you have to go buy a car or go buy a big house”

“So many people are starting to find out that they can do it themselves, which is why I pride myself on what we have done”

“For the majority of my company, For Life Entertainment, we try to make sure that we have a say in any of the stuff that we’re putting out, or any of the commercial stuff”

“We’re very picky about who we work with”

“I mainly do it for the fans, knowing that I can do it myself. And now that I have money from brand deals and people that I work with to do it, it’s like I don’t need another company to come in”

“The same school I was getting kicked out of is is the same school I’m shooting the commercial at n”

“I graduated twelve years ago, barely…That’s what made my personality today — that school”

“It was a collaborative approach on the creative where they gave me the freedom to interject personalities from my world into the content, which helped to organically connect the two spaces. It was entertaining to play various school characters while highlighting SNIPES in a fresh way. I look forward to continued work with SNIPES as they’ve shown they are authentic and true to the culture”

“That’s what I want to build. You ain’t gotta understand this. You have to surround yourself with good people and hardworking people that have the same vision as you”

“We don’t need to have anybody else, but we definitely tried, and it was a lot of ‘no’s.’ So I think that was the reason why we went and banked on ourselves [and] put all our money into it. So it’s just me and my own personal production company 4Lifers”

“We tried too early on to push our stuff out there to the bigger people — like the ones you mentioned [Netflix and Amazon]. It quickly turned into a ‘no,’ but I think with the success of the shows and us doing it on our own kind of proved to me that we can do this by ourselves”