A biography for Donald Normanhasn’t been written yet.
“We expert teachers know that motivation and emotional impact are what matter.”
“Scientists are always skeptics.”
“I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.”
“A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?”
“Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.”
“I believe that robots should only have faces if they truly need them.”
“Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.”
“Beauty and brains, pleasure and usability - they should go hand in hand.”