Don Norman

“One of my rules in consulting is simple: never solve the problem I am asked to solve. Why such a counter-intuitive rule? Because, invariably, the problem I am asked to solve is not the real, fundamental, root problem.”

“Don't follow blindly; focus on strengths, not weaknesses”

“In hindsight, events seem logical”

“A stupid question asks about things so fundamental that everyone assumes the answer is obvious.”