A biography for Dietrich Mateschitzhasn’t been written yet.
“It is a must to believe in one's product.”
“There are almost no sports within which mortal accidents are not a reality.”
“I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time.”
“The most dangerous thing for a branded product is low interest.”
“When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports, and outdoor sports.”